“First Watch boasts a delicious and unique menu featuring items made from only the freshest ingredients,” said Chris Tomasso, chief marketing officer for First Watch. “We believe this, along with our fast and friendly service, will cater perfectly to Wellington’s family community.”
As the company kicks off its 30th year, its aggressive growth strategy continues to evolve in its home state. News of the Wellington restaurant comes on the heels of two other recent announcements for locations in Florida – St. Petersburg and Winter Park, opening in the first half of 2013.
The opening of the First Watch restaurant in Wellington brings the total number of restaurants in Southeast Florida to five. First Watch has 37 restaurants in the state and more than 100 nationwide.
The Wellington restaurant features an interior design concept known as “Connect.” It connects traditional First Watch design elements with contemporary executions by maximizing natural light provided during the restaurant’s daytime hours, and incorporating color tones intended to convey the warm and inviting personality of the First Watch brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.
A recipient of more than 200 “Best Of” accolades in markets across the country, First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps. First Watch can also accommodate those with food allergies and those who want healthy lifestyle options.
In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.
For First Watch franchise information, visit http://www.firstwatch.com/franchise-overview.htm.
Celebrating its 30th year in 2013, First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 100 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.