Award-winning dessert café continues national growth, announcing first location in Miami after opening an Orlando store in Q4 of 2023
Fluffy Fluffy, a dessert café renowned for its award-winning souffle pancakes, has announced the expansion of their footprint in Florida. The brand which recently signed an agreement for the first franchisee in Miami, and currently has one location in Orlando, is looking for passionate partners to help them continue their growth in the cities. Aiming to open up an additional three locations in the area, Fluffy Fluffy is eager to introduce their delicious desserts to more communities throughout the state.
With a successful launch of the first Florida Fluffy Fluffy store located at 2008 E Colonial Dr in Orlando, in Q4 of 2023, the brand is eager to open their first Miami location, at 2075 NW 2nd Avenue in Wynwood this Summer. With Miami and Orlando having both been named as food cities of the year in 2023, and with vibrant food cultures heavily influenced by their diverse populations, both communities are ideal areas for Fluffy Fluffy to continue their expansion journey, as the brand looks to satisfy the flourishing cities hunger for delicious food through their unique dessert offerings.
“The Orlando area has welcomed us with open arms,” said Benson Lau, Founder and Director of Business Development at Fluffy Fluffy. “The success that we have seen at our first location in Florida has surpassed our expectations and we are thrilled to be opening our Miami location, working towards our goal of igniting happiness in the Miami and Orlando areas through our Japanese-style souffle pancakes and innovative menu offerings. We can’t wait to bring Fluffy Fluffy to more communities throughout the Sunshine State.”
Founded in 2018, Fluffy Fluffy began franchising in 2020 with a mission to spread joy worldwide through souffle pancakes. Originating in Canada, the brand offers handcrafted Japanese-style souffle pancakes known for their soft, bouncy, and incredibly light texture. Made with locally sourced milk and free of artificial additives, each souffle pancake is cooked slowly at a low temperature for up to 20 minutes. Topped with a variety of fruits, toppings, and house-made sauces, they aim to bring the celebratory symbol of joy and togetherness traditionally associated with Japanese souffle pancakes into daily life.
The brand’s diverse menu includes more than just souffle pancakes, featuring innovative delights like croffles, burnt top cheesecake, roll cake, macarons, lattes, and specialty sodas. Fluffy Fluffy demonstrates its commitment to inclusivity by offering meat-free menu options, catering to diverse dietary preferences.
Fluffy Fluffy, known as Fuwa Fuwa in its international locations, currently has 30 locations open abroad, five locations open stateside, and 20 locations in development. Including the franchise fee, the initial investment for a Fluffy Fluffy franchise is $50,000. For more information about Fluffy Fluffy’s franchising opportunities, please visit FuwaFuwaPancakes.com/franchise-opportunities/.