At a time of year when football fans are obsessed with the NFL, XLVI and TDs, another kind of abbreviation is making its way into the football playbook: BLT. During Sunday’s championship game between the New England Patriots and New York Giants, Jack in the Box restaurants will promote its new BLT Cheeseburger in a 30-second television ad.
Jack in the Box will begin offering the BLT Cheeseburger on February 2, and for a limited time the popular fast-food chain will promote the new burger in a combo meal that also includes a 20-oz. beverage and small order of fries for just $4.99, plus tax. The new burger features hickory-smoked bacon, shredded lettuce and tomatoes piled on a 100% beef patty along with American cheese, pickles and mayo-onion sauce and served on a sesame seed bun.
“When it comes to burger toppings, our guests have a major crush on bacon,” said Tracy Dunn, director of menu marketing and promotions for Jack in the Box Inc. “We’ve seen an overall increase in the sale of products that feature our hickory-smoked bacon, which we introduced last year. Along with the bacon, we’ve also improved our beef patty, which is now seasoned while it cooks and is tastier than ever. Bacon and burgers are a winning combination, and we think the new BLT Cheeseburger and $4.99 combo meal will be a hit with our guests.”