Leading Açaí Bowl, Smoothie & Raw Juice Chain Enters the Silver State with New Douglas County Location
Juice It Up!, one of the nation’s leading açaí bowl, handcrafted smoothie and raw juice chains for over 30 years, has reached a major growth milestone with the Gardnerville, Nevada, opening of its 100th location. Juice It Up! is now serving its deliciously flavorful menu to Douglas County guests seeking convenient, whole food-packed options. The new location marks the brand’s official entry into Nevada and sixth state in operation. It is owned and operated by local franchisee and retired Marine Corps Officer Sukh Toor, who expects to expand the Juice It Up! footprint throughout Douglas County and into the Carson City and Reno areas. With additional development planned, the brand is poised to establish a strong presence across Northern Nevada and the Tahoe region in 2026, targeting high-growth communities that prioritize convenient, better-for-you dining.
“Opening Juice It Up!’s 100th store in Gardnerville and introducing the brand to Douglas County is an honor, and we’re proud to operate a store that supports local schools, youth sports and charitable organizations that matter to our community,” said Toor. ”This brand has developed a well-earned reputation for consistency, quality and a strong business model, and we have the utmost confidence that Gardnerville will embrace Juice It Up! as a pillar of the community for many years to come.”
With more than 130 locations open or under development in a half-dozen states, the Juice It Up! menu has been thoughtfully designed around flavor and functionality, with a wide variety of items crafted to taste great and support an active lifestyle. An innovator of açaí and lesser-known ingredients since 1995, the brand has long been a leader in the açaí bowl and beverage sector with an array of handcrafted bowls, smoothies and raw juices. The Juice It Up! menu also offers several snack items, including Toasts, Pretzel Bites and Waffles, that complement its many on-the-go beverages and bowls. For more than three decades, Juice It Up! has helped guests “Live Life Juiced!,” a motto that underscores the brand’s longstanding commitment to providing products geared to fuel each day.
“As we mark our presence in another new state, the opening of our 100th store is a significant milestone for Juice It Up! that reflects the strength and momentum of our brand and positions us for even greater expansion in the years ahead,” said Susan Taylor, CEO and President of Juice It Up! “This achievement is the result of a disciplined franchise growth strategy, the dedication of our franchise partners to bringing our mission to life in communities nationwide.”
Juice It Up! continues to attract partners that value franchise opportunities with relatively lower costs of development, attractive and simplified food costs and a lighter labor model compared to many other franchised restaurants, especially in new, untapped markets. Juice It Up! invites qualified franchisees to explore how they can benefit from partnering with a trusted, thriving brand in the popular açaí bowl, smoothie and raw juice segment, especially as the demand for fresh and convenient menu options continues to grow across the United States.
Juice It Up!’s new Gardnerville restaurant is located at 1362 Highway 395 Suite #107, and can be reached at (775) 392-0557. The location is open Monday through Friday from 7 a.m. to 7 p.m. and Saturday and Sunday from 8 a.m. to 7 p.m. For more information about Juice It Up!, including the full menu with nutritional values and franchising opportunities, visit JuiceItUp.com.
Juice It Up!, one of the nation’s leading açaí bowl, handcrafted smoothie and raw juice chains, was founded in 1995 with its Franchise Support Center now located in Irvine, California. Juice It Up!’s menu is designed with flavor and functionality in mind, resulting in products that not only taste great, but also support an active lifestyle. With nearly 130 locations open and under development across California, Arizona, New Mexico, Oregon, Oklahoma and Texas, the company boasts an attractive and modern store design, strong digital ordering technology, a focus on functional products and ingredient transparency and a menu that reflects the brand’s active personality and motto to “Live Life Juiced!” In addition to its existing territories throughout the Western United States, Juice It Up! is seeking expansion in Nevada and Utah. For more information about becoming a Juice It Up! franchise partner, visit JuiceItUpFranchise.com.
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