Acclaimed Smoothie, Juice and Bowl Brand Continues Expanding Throughout the Western U.S. with Silver State Debut in Q3
Juice It Up!, one of the nation’s leading açai bowl, handcrafted smoothie and raw juice chains for 30 years, is entering Nevada through a newly signed development agreement. The deal was inked by local franchisee and Marine Corps officer Sukhbir Toor, who will open the brand’s first Silver State location in Gardnerville by late summer. Toor also expects to expand the Juice It Up! footprint across Douglas County and into the Carson City and Reno areas. Juice It Up!’s Nevada entry reflects ongoing brand momentum and targeted growth in the Western U.S., where demand for fresh, functional offerings continues to rise. The brand is poised to deepen its presence in Northern Nevada and the Tahoe regions in 2025, aligning with key growth markets that value better-for-you convenience. With more than 30 locations in its development pipeline across seven states, Juice It Up! is on track to surpass 100 open locations by the end of 2025, marking a milestone that reflects growing guest demand, smart market positioning and a compelling franchise opportunity.
“As we maintain brand momentum in the West, entering Northern Nevada is momentous for Juice It Up!, since it underscores our continued growth and appeal in untapped, high-potential markets and reinforces our commitment to smart, strategic expansion,” said Carlo Verdugo, VP of Operations and Business Development at Juice It Up!. “With a variety of active communities, numerous flourishing suburban hubs and increasing interest in wellness-focused dining, Northern Nevada is home to a significant concentration of future Juice It Up! guests, and Sukhbir is an ideal brand partner thanks to his invaluable local knowledge and shared passion for our mission.”
Juice It Up!’s strong competitive position in the smoothie, bowl and juice segment continues to be fueled by a relentless focus on product innovation and a high-performance menu built around better-for-you offerings. These longstanding brand hallmarks are driving increased interest from new and existing franchisees across the Western U.S., including California, Arizona, Nevada, Utah, Oregon, Oklahoma and New Mexico. The expansion into Nevada opens a high-potential growth market and further solidifies Juice It Up!’s Western footprint.
Juice It Up! currently operates 94 locations across six states, and development activities are accelerating. Notably, nearly two-thirds of Juice It Up!’s development pipeline is driven by existing franchisees expanding their portfolios – a powerful validation of the brand’s franchise model and long-term potential. The remaining one-third includes new operators like Toor, who are drawn to Juice It Up!’s proven unit economics, operational simplicity, robust franchisee support and differentiated, better-for-you menu offerings.
“As longtime fans of Juice It Up!, we saw an exciting opportunity to introduce a brand we genuinely admire to our community, and we’re deeply committed and look forward to making a positive local impact and building strong area connections with our new store,” said Toor. “We were drawn to Juice It Up!’s strong legacy of menu innovation and diverse offerings, plus the brand’s proven business model and firm position as a leader in the better-for-you segment.”
For 30 years, Juice It Up! has catered to consumers with smoothies, raw juices, and nutrient-rich açaí and superfruit bowls, crafted to support active, on-the-go lifestyles. As the demand for functional and flavorful options continues to grow, Juice It Up! is well-positioned for sustained growth and franchise interest. Significant momentum in the smoothie, bowl and juice sector continues to drive experienced franchisees and entrepreneurs looking for new business opportunities to Juice It Up!. Its franchise opportunity offers relatively lower development expenses, attractive and simplified food costs and a lighter labor model compared to many other franchised restaurants, especially in new, untapped markets. Juice It Up! invites qualified franchisees and entrepreneurs to explore how they can benefit from partnering with a thriving brand in the popular smoothie, bowl and raw juice segment.
For more information about the Juice It Up! brand and available franchise opportunities, visit JuiceItUpFranchise.com.
Juice It Up!, one of the nation’s leading açai bowl, handcrafted smoothie and raw juice chains, was founded in 1995 with its Franchise Support Center now located in Irvine, California. Juice It Up!’s menu is designed with flavor and functionality in mind, resulting in products that not only taste great, but also support an active lifestyle. With nearly 130 locations open and under development across California, Arizona, New Mexico, Oregon, Oklahoma and Texas, the company boasts an attractive and modern store design, strong digital ordering technology, a focus on functional products and ingredient transparency and a menu that reflects the brand’s active personality and motto to “Live Life Juiced!” In addition to its existing territories throughout the Western United States, Juice It Up! is seeking expansion in Nevada and Utah. For more information about becoming a Juice It Up! franchise partner, visit JuiceItUpFranchise.com.
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