Krispy Kreme is encouraging fans to skip the traditional card this year and “say it with doughnuts” through its newest Valentine’s Day Collection. Starting Tuesday, Feb. 3, the brand is introducing four all-new doughnuts designed to celebrate everyone who makes life brighter, available in a custom themed dozen box at participating shops across the U.S.
A Sweet Take on Classic Gifts
The collection takes inspiration from classic seasonal presents, offering a variety of flavors and decorative designs:
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I Love You a Choco-Lot Doughnut: An unglazed heart filled with chocolate flavored Kreme, dipped in red vanilla icing, and finished with a chocolate icing bow.
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Teddy Bear Cookies & Kreme Doughnut: An unglazed heart filled with Cookies & Kreme, featuring chocolate icing and a white chocolate bear face.
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You’re Berry Sweet Doughnut: An unglazed heart filled with fluffy Kreme, dipped in strawberry flavored icing with a red vanilla drizzle and an “XOXO” sugar piece.
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Sprinkled with Love Doughnut: A signature Original Glazed doughnut topped with buttercreme flavored frosting and heart sprinkles.
“There are so many ways to show love on Valentine’s Day, not to just one person, but to everyone who makes your life a little brighter,” said Alison Holder, Krispy Kreme Chief Brand and Product Officer. “This year we took inspiration from classic Valentine’s gifts to create a doughnut collection perfectly made for sharing.”
Availability and Retail Options
The Valentine’s Day Collection is accessible through multiple channels, including in-shop purchase, pickup, and delivery via the Krispy Kreme app and website. For added convenience, select doughnuts from the collection will also be available in specialized six-packs at various retail grocery locations.
Visit KrispyKreme.com/locate/location-search#grocery to find a U.S. shop or retailer near you.
Social Media Giveaway
In tandem with the product launch, Krispy Kreme is hosting a social media event from Feb. 3 through Feb. 13. Guests are invited to share photos or videos featuring the collection to show appreciation for someone special, tagging the individual and @krispykreme. On Valentine’s Day, Krispy Kreme will surprise and delight a dozen fans with two dozen free doughnuts – one dozen for themselves and one dozen to share with that special someone. Visit KrispyKreme.com/promos/valentines-day for complete details.