Krispy Kreme is inviting guests to embrace the season with the debut of its Winter Seasonal Collection. Available starting Tuesday, Jan. 6, this lineup marks the beginning of an ambitious year-round campaign featuring five distinct seasonal rotations designed to capture the specific flavors of winter, spring, summer, fall, and the holidays.
The winter collection focuses on indulgent, comforting flavor profiles, offering four all-new doughnuts at participating shops across the United States.
The Winter Seasonal Lineup
The collection features a variety of textures and ingredients tailored for cooler weather:
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Caramel Dulce Doughnut: An Original Glazed doughnut dipped in rich caramel icing and finished with a salted caramel dulce drizzle.
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Chocolate Truffle Doughnut: An unglazed doughnut filled with chocolate truffle flavored Kreme, dipped in chocolate icing, and topped with chocolate icing drizzles and chocolate chips.
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Raspberry Cheesecake Doughnut: An unglazed doughnut dipped in raspberry-flavored icing and graham crunch, finished with a topping of cheesecake flavored buttercreme.
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Cinnamon Sugar Cake Doughnut: An Original Glazed cinnamon old-fashioned cake doughnut.
A Renewed Focus on Seasonal Variety
This launch is a key component of Krispy Kreme’s recent menu refresh. By committing to five seasonal lineups throughout the year, the brand aims to provide fans with more variety and new reasons to share a dozen.
“Is there a better season to cozy up to indulgence than winter?” said Alison Holder, Krispy Kreme Chief Brand and Product Officer. “Our new Winter Seasonal Collection flavors – from cinnamon to caramel and chocolate to raspberry – are some of the most popular tastes and craves of the season.”
Availability and Pairings
The Winter Seasonal Collection is available for a limited time and can be purchased in-shop, or through pickup and delivery via the Krispy Kreme app and website.
To complete the seasonal experience, guests can pair their doughnuts with the Caramel Vanilla Latte or Caramel Brown Sugar Latte, both of which are available hot, iced, or frozen.