Iconic brand to anchor new travel center in Calera
Krystal, the original home of the slider in the South, is partnering with High Tide Oil Company to expand their presence in Alabama. The iconic restaurant brand announced plans to open a location in Calera, AL and will be featured as part of a new 7,000 sq. ft. travel center on Highway 65 South at Exit 234. This will mark the eighth Krystal restaurant in Alabama.
“We’re delighted to welcome High Tide and their teams to the Krystal family, as we remain focused on growing our brand in Alabama and across the country,” said Thomas Stager, President for Krystal Restaurants LLC. “High Tide brings established experience in the QSR sector that makes them ideal partners. Their commitment to the community paired with their drive and dedication will help us carry our brand into an exciting future.”
Established in 2003, High Tide offers a wide portfolio of oil, lubricants, and fuels as an oil jobber. The company offers a diverse array of services and equipment for all hauling and construction needs. In addition, the company runs and operates convenience stores. The company credits their success and vitality to their focus on local culture and industry expertise. High Tide employs nearly 100 individuals across Alabama.
“We are thrilled to be aligned with such a major player in the convenience and gas station space. Bringing our food where people want and need it is the key to successful growth and High Tide provides that caliber of collaboration,” said Melissa Hodge, Sr. Director Franchise Development for Krystal Restaurants.
Headquartered in Atlanta, GA, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal hamburgers have been served fresh and hot off the grill on the iconic square bun since 1932. The company proudly sticks to the classics, but over the years, they’ve never been afraid to innovate.
Krystal has grown to be in 10 states with nearly 300 restaurants and continues to deliver a one-of-a-kind taste experience through their unique menu items that are offered at a great price. The company’s Atlanta-based Restaurant Support Center serves a team of more than 3,500 employees. In 2019, the company was selected to USA Today’s 2019 Top-10 Best Regional Fast Food List.
For more information, visit www.Krystal.com or follow them on Facebook and Instagram. To stay up to date on the latest news and offers, download the Krystal app via the App Store or Google Play. For more information about franchising, contact Melissa.Hodge@Krystal.com.
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