If you live in Texas and love chicken fingers, get ready to rejoice (and maybe start scouting real estate for the last available franchise territory). Layne’s Chicken Fingers, the “Soon to be Famous” brand that started as a Texas A&M legend back in 1994, is making a monumental move to dominate its home state.
The franchise just announced the biggest deal in its history: a massive 44-unit franchise agreement with seasoned real estate and restaurant developer Eli Cohen. This move will catapult Layne’s into West Texas, San Antonio, and the Coastal Bend, pushing the entire state market to over 90% sold out!
Texas-Sized Growth
This incredible expansion wave is more than just big numbers; it’s a powerful proof of concept for the brand’s iconic chicken fingers and legendary secret sauce.
“Sealing an over-40-unit deal in our home state is a major milestone for us as we approach 100% market saturation across Texas,” said CEO Garrett Reed. The opportunity is even sweeter because Cohen, through his platform C5 Restaurants, focuses on scaling exceptional operators, ensuring that the brand’s culture and quality remain front and center.
Cohen himself is ready to hit the ground running, confirming plans to open multiple new locations in his home base of Lubbock next year.
The Layne’s Wave is Unstoppable
The 44-unit deal is just the latest in a series of huge wins that show Layne’s is not slowing down. The company recently executed a 12-unit deal in the Rio Grande Valley, an eight-unit deal for The Big Country area, and a four-unit agreement for South Fort Worth. Clearly, Texans are hungry for those chicken fingers!
And the new restaurants are proving to be instant hits. Recent openings in Mission Bend, Tyler, and Nacodoches have been roaring successes, with the Nacodoches location reportedly breaking sales records in its first week. With five more locations slated to open before the end of the year, this brand is quickly becoming a chicken finger powerhouse.
With Texas nearly sold out, Layne’s is leveraging this incredible momentum to drive continued national growth. If you’re outside the Lone Star State, keep an eye out – your town might be next to get a taste of this Texas legend!
Franchise opportunities range from $451,500 to $1,050,000 with different buildout options available. Learn more about franchising here.
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