Local Family Reignites the Fire in Waukesha With Firehouse Subs Opening



Local Family Reignites the Fire in Waukesha With Firehouse Subs Opening

Local Family Reignites the Fire in Waukesha With Firehouse Subs OpeningFirst-time Firehouse Subs Franchisees Michael Rady, Ron Rady and Juan Paez opened the doors to their restaurant in Waukesha at 180 E. Sunset Drive, Suite C, on Monday, July 27.

This is the first restaurant for Michael Rady, who is excited to team up with his father, Ron Rady, and brother-in-law, Juan Paez. The three were inspired to take on this venture because of Ron Rady’s mother, Sarina, who was a passionate fan of Firehouse Subs and its commitment to helping make communities safer.

“My grandmother Sarina genuinely loved the food and passion for giving back that Firehouse Subs is known for,” Michael Rady said. “I’m so excited to open this restaurant in memory of her and make a positive impact in the area I grew up in.”

“Helping the community is in our blood as several members of our family are firefighters and first responders,” Ron Rady said. “When the opportunity to reopen Firehouse Subs in Waukesha came up, we knew we had to take it. We look forward to welcoming the community in to enjoy hearty, flavorful food that makes a difference.”

The Waukesha Firehouse Subs restaurant is open from 10:30 a.m. to 9 p.m. seven days a week. The restaurant features online ordering through the Firehouse Subs app or website, call-in phone orders or takeout service at the counter inside. It also offers third-party delivery and in-house catering services to accommodate occasions of all sizes, from office meetings to family gatherings. Following state and local regulations, the dining room will open at 30% capacity.

This family of entrepreneurs is dedicated to sharing the brand’s commitment to giving back through Firehouse Subs Public Safety Foundation, which has granted more than $321,000 in the Milwaukee area. A portion of every sale at any Firehouse Subs in the U.S. benefits the Foundation, allowing the Foundation to achieve its mission of providing lifesaving equipment, funding and education to first responders and public safety organizations across the country.

Founded by former firefighting brothers, the restaurant décor reflects the founding family’s decades of fire and police service with gear and photos donated by local fire departments. It boasts a custom, hand-painted mural by Chief Mural Artist Joe Puskas, depicting a local hero from the City of Waukesha Fire Department gazing at The Rotunda, an iconic and historic event space in downtown. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,175 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.

In 2005, the Firehouse Subs founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and public safety organizations. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $51 million to hometown heroes in 49 states, Puerto Rico and Canada. Each restaurant recycles five-gallon pickle buckets, available to guests for a $3 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation.

Local Family Reignites the Fire in Waukesha With Firehouse Subs Opening

Founded in Jacksonville, Florida in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation. The founders are the real deal, the food is their creation and the brand is a family of franchise operators who share their same passion for generously serving food and community. This year, Firehouse of America and Firehouse Subs suppliers will together donate a portion of purchases at Firehouse Subs locations to the Firehouse Subs Public Safety Foundation for the purchase of lifesaving equipment, with a minimum donation of $1 million. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. Based on recent Technomic Ignite consumer data, Firehouse Subs is currently ranked America’s No. 1 Favorite Fast-Casual Chain, America’s No. 1 Favorite Sandwich Chain and America’s No. 4 Favorite Chain overall. In 2019, Firehouse Subs was named the No. 1 brand in the restaurant industry that “Supports Local Community Activities” and ranked No. 1 among Fast Casual brands in the categories of Food Quality, Taste and Flavor, and Service and Hospitality in Technomic’s Consumer Brand Metrics rankings.

Quick Facts:

  • More than 1,175 restaurants in 45 states, Puerto Rico, Canada and non-traditional locations
  • $51 million+ granted to public safety organizations via Firehouse Subs Public Safety Foundation® Headquartered in Jacksonville, Fla.