Newk’s Eatery, the 100+ unit fast-casual brand that consistently delivers craveable, made-from-scratch food, is setting down new roots in Columbus, Mississippi. And they’re doing it with some very familiar faces at the helm: experienced multi-unit operators Vikas and Jaimin Patel.
The new restaurant is slated to open in Fall 2026 at 2400 Highway 45 N., Suite 2. What makes this opening so smart? The Patels already operate a Beef ‘O’ Brady’s right in that high-visibility trade area, meaning they are leveraging existing market familiarity and local knowledge to accelerate development.
A Perfect Fit for the Community
The Patels have a real passion for the local food scene. After years of hospitality experience, they pioneered the first Beef ’O’ Brady’s locations in Mississippi, becoming known for creating welcoming, family-friendly spots perfect for game-day regulars. Now, they see Newk’s as a seamless fit for their community.
“Columbus is home for us,” said Jaimin Patel. “We found a great spot that already fits what we need, so we can move quickly and keep things simple. Newk’s feels like the kind of place our family would eat every week – fresh food, made right and a comfortable vibe.”
Adding to the convenience factor, the new location will feature an exciting optional addition: a drive-thru. This is part of Newk’s strategy to enhance guest convenience at select new locations.
A Win-Win for Franchise Growth
The Patels’ decision highlights the strength of the FSC Franchise Co.’s multi-brand platform, which includes both Newk’s Eatery and Beef ‘O’ Brady’s. By bringing Newk’s into their portfolio, the operators can streamline their operations, support, and supply chains while also broadening their reach across lunch, dinner, catering, and off-premise dining occasions.
Frank Paci, CEO of Newk’s Eatery, is thrilled to welcome them: “They are disciplined operators with deep ties to the market and a track record of running great restaurants. Their ability to activate an existing site, paired with FSC’s shared resources, makes this a strong win for guests and for our growth in Mississippi.”
Look for Newk’s signature operational model, complete with digital convenience and loyalty programs, to hit Columbus in 2026, bringing all those fresh, made-from-scratch flavors right to the neighborhood.
For franchise opportunities, visit Newks.com/franchise/.
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