Get ready, beer lovers in the Pacific Northwest – your new favorite easy-drinking brew is about to be everywhere! Outlaw Light Beer, which is officially the #1 fastest-growing light domestic beer in the U.S., is aggressively expanding its reach across Washington, Oregon, and Idaho thanks to some exciting new distribution partnerships.
Outlaw Light is a crisp, light lager brewed in the heart of Colorado by Tivoli Brewing Co., and it’s a perfect match for the independent, outdoor-loving spirit of the PNW. With just 105 calories per serving and a smooth 4.2% ABV, it’s refreshing, affordable, and crafted to be the ideal companion whether you’re spending days on the river or gathering around a firepit.
Partners in the Pacific Northwest Expansion
To make sure this great brew gets into as many hands as possible, Outlaw Light is teaming up with some major players in the region:
-
Odom Corporation is now handling distribution in both Washington and Idaho.
-
Point Blank Distributing is taking the reins across Central and Northern Oregon.
This means you’ll be seeing a whole lot more of Outlaw Light at your favorite bars, restaurants, and retailers.
“Building Outlaw Light across the Pacific Northwest has been a key part of our growth strategy,” said Ari Opsahl, CEO of Tivoli Brewing Co. “Through our partners… more consumers can enjoy a light beer that fits seamlessly into the way people here live, gather and spend quality time with one another.”
Why the Distributors are Excited
The folks on the ground are thrilled about the expansion, too. Gwen Dieker of Odom Corporation noted that Outlaw fills a key gap in the market. “Outlaw brings new life to the light beer segment in the PNW,” she said. “It’s where quality meets affordability… We see strong potential for Outlaw as more shoppers discover the brand and taste it for themselves.”
Keegan Dellabough-Miranda from Point Blank Distributing echoed that sentiment, emphasizing the beer’s broad appeal: “Outlaw Light brings solid branding, lineage and accessibility to Point Blank’s catalog. It’s a beer that resonates with today’s drinker – straightforward, well-crafted and positioned for real growth.”
Keep your eyes peeled for Outlaw Light at major retailers and local spots throughout the region. And if you happen to be a fan of country music, you might spot some promotions tied to brand partners like chart-topping artists Koe Wetzel and HARDY, who are both invested in the brand’s success.
For more information, please visit OutlawBeer.com. To find an ice-cold Outlaw near you, visit OutlawBeer.com/where-to-buy/.