Pizza Hut is moving into the post-season with a high-profile partnership featuring legendary quarterback Tom Brady. The new “Pizza Before the Hut” campaign celebrates the return of the brand’s largest pizza – the 16-inch Big New Yorker – at a strategic $10 price point, timed perfectly for the biggest games of the year.
The $10 Big New Yorker Is Back
Starting today, fans can order the iconic Big New Yorker for just $10 at participating locations. This New York-style pizza is known for its size and signature fold, featuring:
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Six XL slices on a fluffy crust.
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Parmesan and oregano seasoning for authentic flavor.
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Customizable toppings, including favorites like pepperoni, Italian sausage, mushrooms, and onions.
“When you launch the Big New Yorker for just $10, you’ve got to go big with everything around it,” said Melissa Friebe, Chief Marketing Officer at Pizza Hut. “No one does ‘hut’ like Tom Brady, and now we’re having fun turning it into something only Pizza Hut could do.”
The “Pizza Hut” Quarterback Challenge
As a centerpiece of the partnership, Pizza Hut is launching a unique challenge that could land an entire city a free pizza party. Because Tom Brady has called “hut” more than any other player in history, the brand is looking for the next quarterback to put a “Pizza” spin on the tradition.
How to Win: The first professional or college quarterback to work the word “Pizza” immediately before “Hut” into a play call during a live, nationally broadcast game will unlock a free post-season Big New Yorker pizza party for their respective city. Fans are encouraged to rally their local quarterbacks to help their community “score big.”
Fans can visit PizzaHut.com/c/content/big-new-yorker for more details.
A Global Partnership
The campaign is supported by a national ad spot where Brady transitions from the gridiron to a “second career” as a Pizza Hut delivery driver. This allows the seven-time champion to keep his signature “hut” call alive while delivering the brand’s biggest pizza to fans. The multi-channel campaign is now live across television, digital, and social media platforms.
This limited-time $10 offer includes the Pepperoni Duo or Create Your Own 1-topping options. For more details on the Big New Yorker or the quarterback challenge, visit PizzaHut.com.