Hurricane, Swamp Attack and Voodoo take summer up a notch with an electrifying punch
PJ’s Coffee is bringing the buzz from the bayou with a new high-voltage lineup of energy drinks available starting June 11, 2025.
Inspired by the sights, sounds and storms of summertime in New Orleans, the new trio of beverages introduces vivacious, unexpected combinations designed to keep guests refreshed and recharged. Each drink is powered with natural energy, delivering bold flavor and a radiant boost with every sip:
Hurricane: Reminiscent of a Bourbon Street sunset, with a zesty rush of orange and the sultry sweetness of passion fruit, this blend hits with gale-force flavor – a nod to one of New Orleans’ fan-favorite signature cocktails.
Voodoo: This Crescent City-inspired concoction is a mix of bewitching blue raspberry and exotic dragon fruit, creating a little magic in each sip – a glittery and vivid blend to escape from the heat.
Swamp Attack: This wicked sip blends tart green apple with rich caramel, perfect for those craving something sour yet sweet – a flavor ride as wild as a summer night in the bayou.
“We love giving our guests more ways to enjoy the PJ’s experience beyond coffee while sticking to our roots,” said PJ’s Coffee Executive Vice President of Marketing Reid Nolte. “We’re putting an energetic twist on classic favorites with vibrant drinks that pack a punch. From passion fruit to dragon fruit, each one delivers that unmistakable PJ’s personality – fun, flavorful and full of Crescent City flair.”
This lineup of energy drinks will be available at PJ’s Coffee locations nationwide and through the PJ’s Coffee mobile app. To learn more about the New Orleans-born brand and its offerings or to find a nearby location, visit PJsCoffee.com.
Phyllis Jordan, a pioneer in the coffee industry, founded PJ’s Coffee of New Orleans in 1978 and demonstrated that better beans, superior roasting techniques and pure passion for the art of coffee-making mattered. In 2008, the company was purchased by New Orleans natives and brothers Paul, Steven, and Scott Ballard. PJ’s Coffee serves a wide variety of hot, iced and frozen coffee beverages using only the best quality Arabica coffee beans, as well as organic tea and fresh breakfast pastries. PJ’s Original Cold Brew Iced Coffee is brewed daily using a special cold-drip process that protects the flavor and strength of the beans while producing a coffee that is two-thirds less acidic – a process and technique developed by its founder and used for more than 45 years at all PJ’s locations. Bags of whole-bean coffee and single-serve cups of PJ’s Coffee are available for sale in-store and online. With more than 185 operating stores, including four international locations, PJ’s Coffee continues to grow in the U.S. and abroad. For more information, visit PJsCoffee.com or follow PJ’s Coffee on Facebook, Instagram or X (formerly Twitter).
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