Award-Winning PR Agency Expands Franchise Communications Support of Iconic Fast Casual Brand with Consumer Public Relations
Powerhouse+Co., a creative public relations agency specializing in brand storytelling, media relations and influencer programs, has been retained by celebrated restaurant brand Taco Cabana as its agency of record. Having supported Texas-based Taco Cabana’s franchise growth since last year, Powerhouse now adds consumer communications for the popular Mexican-inspired fast-casual dining chain. The award-winning agency brings to Taco Cabana nearly a decade of results-driven communications experience and successful initiatives for many fast-growing franchise restaurant concepts and has been recognized by Entrepreneur magazine for the last five years as one of the country’s top franchise PR firms, underscoring deep agency expertise in elevating franchise brand awareness and helping franchisors effectively position their opportunity to prospective franchisees.
“We engaged with Powerhouse in 2024 to help us effectively launch and accelerate our new franchising program, and we’ve been fortunate to experience the agency’s impressive ability to leverage nearly a half-century of Taco Cabana brand history to support franchise growth efforts that position us for our next 50 years,” said Ulyses Camacho, President and COO of Taco Cabana. “Expanding our Powerhouse partnership and adding consumer communications services to our relationship was a natural step, and we are proud to be working with an ideal organization to elevate our brand comprehensively across several key facets of our business.”
With franchise communications support from Powerhouse, Taco Cabana created significant brand momentum last year, fueled by the launch of a new franchising program and the announcement of its TC 3.0 prototype. As it embarks on a new era of exciting brand innovation, Taco Cabana is positioned for more long-term growth and will lean on Powerhouse for sweeping consumer public relations support. With proven experience in elevating foodservice brands and steepening their growth trajectories, the agency will deliver consumer media relations services that strengthen Taco Cabana’s reputation as a top Mexican-inspired fast casual, build guest loyalty and drive traffic to all of Taco Cabana’s nearly 150 locations and growing.
“Adding to our ongoing and successful run supporting franchise growth for Taco Cabana, everyone at Powerhouse is excited by the opportunity to showcase the brand to consumers as a menu innovator and reinforce its marketplace position in the fast casual industry as a go-to destination for Mexican-inspired cuisine,” said Kristin Daher, Founder and CEO of Powerhouse+Co. “We are looking forward to using our comprehensive PR toolkit, which is underpinned by well-balanced public relations strategies that resonate equally with consumers and franchisees, to help prime Taco Cabana for future growth, and we are grateful to be expanding our partnership with a legacy brand we truly admire.”
With longstanding experience supporting a deep client roster spanning many industries, including restaurant, franchise, CPG, consumer tech, nonprofit and health and fitness, Powerhouse+Co. conceptualizes and implements award-winning strategic communications campaigns and other value-added initiatives for national, regional and local brands. The agency is successful at helping clients remain relevant in a competitive marketplace with a team of seasoned agency practitioners who understand the unique challenges and opportunities presented within crowded industries.
To learn more about Powerhouse+Co. and view agency results and case studies, visit PowerhouseAndCo.com.
Powerhouse+Co. is an ideas agency offering public relations, influencer programs and social media services for consumer brands across a variety of industries. The Powerhouse team is made up of talented storytellers and hungry thought-leaders who are equally focused on the imaginative and strategic elements of the agency’s work. With a long track record of generating impactful coverage where it counts, Powerhouse excels in impactful brand storytelling and creating unique awareness opportunities for its clients. For more information, visit PowerhouseAndCo.com.
Founded in 1978, Taco Cabana, a subsidiary of YTC Enterprises, LLC, offers Mexican-inspired food including breakfast, lunch and dinner tacos, dozen taco boxes, fajitas, quesadillas, burritos, freshly made flour tortillas and a selection of made-from-scratch salsas and sauces. Restaurants feature open-display cooking, a selection of bottled beer and signature tequila margaritas, patio dining, drive-thru windows, curbside pickup and delivery. Taco Cabana operates nearly 150 company-owned restaurants in Texas and is actively seeking multi-unit franchise partners who are passionate about introducing the successful legacy brand in Arizona, Arkansas, Colorado, Missouri, Oklahoma and Tennessee markets. For more information, visit TacoCabana.com.