Big news in the food world! RaceTrac, the family-owned giant of the convenience store industry, has officially finalized its acquisition of Potbelly. Yes, the high-growth leader that already manages over 800 RaceTrac and RaceWay stores is now welcoming your favorite neighborhood sandwich shop into the family!
The deal, which was finalized on October 23, 2025, means that RaceTrac now owns the iconic Potbelly brand, including its more than 445 shops across the U.S. But this is more than just a purchase; it’s a major play for expansion.
A Natural Fit for Future Growth
This acquisition is a huge win for fans of those warm, toasty subs. RaceTrac’s CEO and Chairman, Natalie Morhous, pointed out that the move is a “natural evolution” for their company, as it adds major fast-casual expertise to their portfolio. Crucially, they’ve committed to maintaining the unique identity that makes Potbelly special.
In fact, the plan is to lean hard into Potbelly’s proven franchise system. The long-term goal? To accelerate growth toward a massive 2,000 shops!
Potbelly CEO Bob Wright, who will stay on through the end of the year, is equally excited, saying that with RaceTrac’s resources, the brand is “positioned to accelerate growth… while staying true to our mission of delighting customers with great food and good vibes.”
What This Means for Your Lunch
If you’re worried about losing your favorite warm, toasty sandwiches, fear not. Potbelly will continue to operate exactly as usual. You’ll still find the signature sandwiches, fresh salads, and those irresistible hand-dipped shakes.
The acquisition essentially strengthens Potbelly’s engine room. By combining RaceTrac’s might in real estate, operations, and marketing with Potbelly’s delicious food innovation, the company is set to open new locations much faster. They’re also welcoming the 5,200-plus Potbelly team members and franchise partners to the new, larger organization.
With a successful merger complete and trading on Nasdaq ceased, the path is clear for Potbelly to bring its good vibes and even more delicious, toasty sandwiches to neighborhoods across the country.