RCI Announces First Bombshells Franchise Agreement



Bombshells 290 at 14191 Northwest Freeway, Houston, TX 77040 (credit Travis Reese)
Bombshells 290 at 14191 Northwest Freeway, Houston, TX 77040 (credit Travis Reese)

RCI Announces First Bombshells Franchise Agreement

RCI Hospitality Holdings, Inc. (Nasdaq: RICK) today announced the signing of the first Franchise Development Agreement for Bombshells Restaurant & Bar. Terms call for the opening of three locations over five years in San Antonio, TX, and the right of first refusal for three more locations in Corpus Christi, New Braunfels, and San Marcos, also in Texas.

The agreement was signed with a newly formed entity established by six Houston-based private investors who have extensive experience in retail and hospitality, as well as multiple other industries. This experience includes franchise management and restaurant ownership.

With the San Antonio agreement, Bombshells will be in the four largest cities in Texas. The brand currently has 10 company-owned locations: eight in the Houston area and one each in Dallas and Austin. Bombshells recently announced plans for 10 more company-owned locations, initially targeting additional units in Houston and Dallas and sites in South Florida.

Nick Mehdi, the member of the investor group who will manage the San Antonio franchise, said: “We believe Bombshells is a significant entry into the market for modern sports bar restaurants. It appeals to singles, couples, and families, including millennials; does a strong lunch, dinner and late-night business; and with its large, distinctive design and outdoor patio, has demonstrated its ability to do well and operate safely through the pandemic.”

Eric Langan, Chairman, President & CEO of RCI Hospitality, said: “We always wanted our first franchise agreement to be with a multi-unit operator that has deep industry knowledge and experience. We are extremely impressed with the skills, resources, and overall resume of our first franchise group. We believe in their ability to help build Bombshells into a sizeable chain.”

David Simmons, RCI Management’s Director of Restaurant Operations, said: “We have spent more than seven years carefully developing a successful and repeatable concept. Today’s agreement is a monumental step for our brand, company, and each person involved in the development of Bombshells. It is also the first step in our quest for more multi-unit operators to expand Bombshells into new markets.” Visit http://www.bombshellsfranchise.com to inquire about business opportunities.

RCI Announces First Bombshells Franchise Agreement
Bombshells Katy at 20516 Katy Freeway, Katy, TX 77450 (credit Chris Hamilton)

Bombshells Restaurant & Bar is a fast-growing, military-themed casual dining chain with a focus on sports and fun. The restaurants come alive with their large, hangar-like interiors, outside patios, Bombshells Girls with military inspired uniforms, big flat screen TVs, DJs, and energetic atmosphere. Attracting singles, couples, and families, the concept does a strong lunch, dinner, and late night business, featuring a scratch kitchen and an extensive food and drink menu. Visit http://4bombshells.com or http://www.rcihospitality.com.