Waitbusters announces a new way for customers to order food from partner restaurants, through their integration with Facebook’s “Start Order” button. This strategic move is fueling a surge in direct food ordering via social media and driving higher sales. As digital platforms become increasingly intertwined with our daily lives, businesses are leveraging these platforms to reach their consumers more effectively.
Capitalizing on social media
With over 2.8 billion monthly active users as of 2021, Facebook is an untapped goldmine for restaurants seeking to increase their digital visibility and sales. Recognizing the potential in this, Waitbusters, a renowned digital guest service software provider, integrated its platform with Facebook’s ‘Start Order’ button, connecting restaurants directly with their potential customers on the social media giant’s platform.
Seamless Ordering Experience
The ‘Start Order’ button, located on a restaurant’s Facebook page, enables users to place food orders directly within the social media platform. Upon clicking the button, customers are seamlessly redirected to the Waitbusters online ordering platform, allowing them to choose their favorite meals, customize their order, and complete the purchase without having to leave Facebook. This streamlined, intuitive process removes many of the barriers traditionally associated with online food ordering, thereby enhancing the customer experience, and encouraging repeat orders.
Driving More Sales
Since its integration with Facebook, Waitbusters has seen a substantial increase in direct food orders. Social media users appreciate the convenience and simplicity of the integrated system, resulting in more completed orders and higher sales for restaurants using Waitbusters. This approach has proven to be particularly beneficial for local and small-scale restaurants, enabling them to reach a broader audience and increase their online sales significantly.
The successful integration of Waitbusters with Facebook’s ‘Start Order’ button signals a new frontier in the realm of online food ordering. It underscores the power of social media as a platform not just for marketing and engagement, but also as a direct sales channel. This trend is set to revolutionize the restaurant industry, pushing more businesses to rethink their digital strategies and explore social media not just as a tool for engagement, but also as a viable sales platform.
Waitbusters’ CEO, James Moody, explained, “Our integration with Facebook’s ‘Start Order’ button exemplifies Waitbusters’ commitment to harnessing the power of technology to simplify the food ordering process. We’re thrilled to bridge the gap between social media browsing and food ordering, creating a seamless experience for customers and driving sales for restaurants. In today’s digital age, convenience is key, and we’re proud to lead the charge in this new frontier of online food ordering.”
The success of this venture highlights the increasingly vital role social media plays in driving sales, offering valuable insights for other businesses aiming to expand their digital reach and revenue.
Waitbusters LLC, a service-disabled veteran owned company, is a provider of innovative restaurant technology solutions. Its Digital Diner solution offers restaurants the ability to create better experiences for their guests, save money, create new revenue streams, become more profitable, and find and retain happy customers.
Waitbusters Digital Diner provides:
- Call Concierge
- Online Ordering & Commission Free Delivery
- Contactless Dine In
- Delivery as a Service
- Wait Line, Reservations & Table/Server Management
- Social Media Marketing
- Loyalty Program
- SMS Text Message Marketing
- Delivery Driver Logistics
Check out www.waitbustersdining.com to view all our offerings or to schedule a demo.
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