Hot New Menu Item Made with Smokin’ Ed’s Carolina Reaper Available at 11 Charlotte-Area Locations Starting Today
Charlotte-based Salsarita’s Fresh Cantina and Fort Mill-based PuckerButt Pepper Company have teamed up to create the “World’s Hottest Burrito.” The new menu item, featuring Smokin’ Ed’s Carolina Reaper, the Guinness World Record Holder for Hottest Chile Pepper, will be available at 11 Charlotte-area locations starting today for a six-week trial period.
Developed by Salsarita’s Menu Development Manager, Chef Tom LaFauci, and tested in focus groups made up of chile pepper fanatics, the “World’s Hottest Burrito” contains freshly grilled chicken, black beans, rice, Pueblo Corn Salsa, tomatoes, cilantro and just one teaspoon of Smokin’ Ed’s Carolina Reaper pepper mash.
“When we heard the world’s hottest chile pepper was grown right here in the Carolinas, we knew we needed to team up with PuckerButt for a hot new menu item,” said Yanira Castro, Director of Marketing for Salsarita’s Fresh Cantina. “We expect the World’s Hottest Burrito will be an instant favorite for those who can handle the heat.”
To be sold for $12.99, half of each World’s Hottest Burrito sale will benefit Dove’s Nest, the Charlotte Rescue Mission’s charity initiative, helping motivate at-risk women to make major life changes. Salsarita’s Charlotte-based restaurants will also sell PuckerButt’s Smokin’ Ed’s Carolina Reaper bottled hot sauce for $25.00.
“The World’s Hottest Burrito is great news for Pepper Heads who are constantly craving more heat, but we want all customers to be aware that Smokin’ Ed’s Carolina Reaper is 300 times hotter than the jalapeno pepper,” said Smokin’ Ed, founder of PuckerButt Pepper Company. “Since half of the proceeds go to a great local cause, we’re hoping everyone bravely gives it a try, at least once.”
Guests that purchase the World’s Hottest Burrito and post a video of themselves eating it on social media and tag @Salsaritas and include #WorldsHottestBurrito will receive a free limited edition t-shirt from Salsarita’s.
Founded in 2000 in Charlotte, N.C., Salsarita’s offers Mexican favorites such as signature Casaritos, Mexican pizza-inspired Cantizzas, and an assortment of tacos, quesadillas and nachos made fresh to order with an extensive selection of proteins, toppings and fillings, as well as seven flavorful salsas made in-house daily. The franchise has more than 80 locations in 19 states, including seven that are company-owned. For more information visit: www.salsaritas.com, like us on Facebook at http://www.facebook.com/salsaritas and follow us on Twitter and Instagram @salsaritas.
Headquartered in Fort Mill, SC, The PuckerButt Pepper Company grows and harvests chile peppers on a family farm. The company sells all-natural pepper products including salsas, sauces, bulk mashes, jellies and mustards. Learn more or purchase products online at www.PuckerButtpeppercompany.com. Like us on Facebook or follow us on Twitter @PuckerButt.