Slim Chickens, the fast-casual franchise known for its Southern hospitality and hand-breaded chicken tenders, has announced a new initiative to combat childhood hunger. Throughout the month of January, the brand is integrating digital growth with philanthropic impact through a strategic partnership with No Kid Hungry.
Turning Downloads into Donations
From January 1 to January 31, Slim Chickens is incentivizing new users to join its digital platform with a dual-benefit promotion. For every first-time download of the Slim Chickens mobile app during this window, the brand will provide a $5 credit to the guest and donate $5 to No Kid Hungry.
This campaign aims to contribute up to $40,000 toward the cause. When added to the brand’s existing pledge of $110,000, the total potential donation to No Kid Hungry reaches $150,000.
Mission-Driven Engagement
The initiative is designed to address the urgent issue of food insecurity, which affects millions of children across the United States. By linking a routine digital interaction to a charitable outcome, Slim Chickens hopes to provide its guests with a seamless way to support community welfare.
“Food has always been about more than a meal at Slim Chickens – it’s about taking care of the communities we serve,” said Patrick Noone, Chief Marketing Officer of Slim Chickens. “By simply downloading our app, guests can enjoy a reward while helping support No Kid Hungry’s mission to ensure kids across the country have consistent access to the food they need to thrive.”
National Impact, Local Support
The partnership supports No Kid Hungry’s national efforts to provide children with nutritious meals in the places where they live and learn. Because childhood hunger impacts every community, Slim Chickens is utilizing its 300-plus locations to drive awareness and action at a critical time of year.
By pairing guest incentives with charitable contributions, the brand reinforces its commitment to using its growing platform for meaningful social impact.
To participate in the program, guests must be first-time app users and complete their download within the month of January. For more information or to access the app, visit SlimChickens.com.
- More from Slim Chickens