Starbucks is launching its first brand campaign, and it’s doing it ambitiously.
For the global campaign, called “Meet me at Starbucks,” the coffee giant isn’t focusing on products like it normally does in its ads. Rather, it’s focusing on the brand by chronicling a day in the life of Starbucks through a mini-documentary, shot in 59 different stores in 28 countries, using 39 local filmmakers, 10 local photographers and one director coordinating it all at 72andSunny, the agency responsible for the work.