Original, American-style sushi restaurant gears up for Virginia debut, bringing bold flavors and high-energy vibes to Central Virginia
Old Dominion is about to experience a sushi revolution. Rock N’ Roll Sushi is making its Richmond debut, delivering a fusion of fresh flavors and rock ‘n’ roll attitude that promises to energize the local dining scene.
Leading the Virginia expansion are franchisees Justin Jones and Chad Ellis – seasoned operators with a proven track record in the Jimmy John’s system – alongside their experienced Operating Partner, Luis Ferrer. Together, the team is set to make a big impact in Richmond’s culinary community.
“This team blends operational excellence, entrepreneurial spirit and deep hospitality experience,” said Chris Kramolis, Chief Development Officer of Rock N’ Roll Sushi. “We’re excited to watch them bring our unique ‘Sushi Amplified’ experience to Central Virginia and become a standout destination for locals and be true Rock Stars in their community.”
This new Richmond location marks the next chapter for Rosevine Hospitality, co-founded by longtime friends Jones and Ellis, who bring more than two decades of partnership and business success to the table.
Meet the Franchise Team:
- Justin Jones, a U.S. military veteran and Virginia Commonwealth University graduate, has led engineering teams at high-growth startups, transformed systems for healthcare organizations and built a strong portfolio of Jimmy John’s restaurants. As CEO of Rosevine Hospitality, Jones focuses on leadership, systems, smart bets on people and operational excellence.
- Chad Ellis, also a VCU graduate, brings more than 15 years of experience across pharmaceutical sales, med tech, investing and commercial real estate. Known for his sharp business instincts and attention to detail, Ellis rounds out the leadership team with a diverse skill set.
- Luis Ferrer, Jones’ brother-in-law, is a hospitality veteran with international experience across Latin America. He’s launched successful restaurants in Brazil, Ecuador and Mexico with Darden/Red Lobster and is known for his hands-on leadership and deep operational expertise.
Together, this trio is bringing Rock N’ Roll Sushi’s bold flavors and brand to Central Virginia, backed by experience, hustle and a whole lot of heart.
Rock N’ Roll Sushi turns up the volume with fresh sushi, hibachi and a backstage pass to music history. Signature rolls like the VIP Roll, Punk Rock Roll and Electric Roll take center stage, alongside sashimi, bold appetizers and a full selection of beer, wine and sake. With its vibrant vibe and music-driven setting, Rock N’ Roll Sushi is the only place to experience the rock you love and the rolls you love with the ones you love!
Founded in 2010 by husband-and-wife duo Lance and Gerri Mach Hallmark in Mobile, Alabama, Rock N’ Roll Sushi is the original American-style sushi restaurant founded on great food, true love and rock ‘n’ roll music. It’s the only theme-restaurant in the world where local and loyal fans can experience the rock they love and the rolls they love with the ones they love. The menu is broken down by Opening Acts, Classics, Green Room, Headliners (with Raw Tracks), Back Stage Hibachi, Kids Rock and After Party, with Rock N’ Roll Sushi’s greatest hits – like Crispy Wontons, Punk Rock Roll, VIP Roll and Hibachi – stealing the show. From humble beginnings in a modest 1000-square-foot space tucked inside the Mobile Mall, Rock N’ Roll Sushi has rapidly expanded to encompass more than 70 locations across the Southeastern U.S. in just a decade.
For more information about Rock N’ Roll Sushi, visit RockNRollSushi.com. or follow the brand on Facebook or Instagram.
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