Taco Cabana is preparing to enter its 50th year of operation by reimagining one of its most iconic menu items. Building on the momentum of its signature refried beans recipe – a staple of Texas food culture for nearly five decades – the brand has announced the launch of the Bean & Cheese Pie, available at participating Texas locations starting December 17.
This new offering represents a strategic evolution for the brand, taking the core flavors of its world-record-breaking Bean & Cheese Taco and presenting them in a modern, portable format.
Honoring Tradition Through Innovation
The Bean & Cheese Pie utilizes the brand’s traditional, slow-simmered refried beans and melted cheese, but replaces the standard flour tortilla with a warm, flaky, golden pastry shell. This transition to a handheld pastry format is designed to appeal to contemporary consumers looking for convenience without sacrificing the authentic taste profiles they have come to expect from the brand.
“When a product is strong enough to anchor a world-record moment, it earns the right to be reimagined,” stated Ulyses Camacho, President and COO of Taco Cabana. “The new Bean & Cheese Pie honors that legacy using the same trusted recipe while pushing it forward into a format that’s relevant, approachable, and intentionally crafted for today’s guest.”
Value-Driven Menu Development
In an environment where consumers are increasingly conscious of dining costs, Taco Cabana has positioned the Bean & Cheese Pie with an accessible $1.99 price point. This pricing strategy allows the item to function as a versatile menu addition, serving as a quick snack, an add-on to existing meals, or a budget-friendly anytime bite.
The launch underscores Taco Cabana’s broader philosophy of “comfort-forward innovation.” By respecting the fundamental ingredients that built its reputation while exploring new textures and delivery methods, the brand remains competitive in the fast-casual landscape.
Accessibility and Distribution
The Bean & Cheese Pie is being integrated across all primary service channels, including:
-
In-restaurant dining
-
Drive-thru service
-
Mobile ordering via the Taco Cabana app
-
Third-party delivery platforms
As the company approaches its semi-centennial milestone, this latest product launch serves as a clear signal of its commitment to evolving the Texas flavors that have defined its legacy for generations.
Taco Cabana operates nearly 150 company-owned restaurants in Texas and is actively seeking multi-unit franchise partners who are passionate about introducing the successful legacy brand in Arizona, Arkansas, Colorado, Missouri, Oklahoma and Tennessee markets. For more information, visit TacoCabana.com.