After years of fine-tuning everything behind the scenes, TacoTime is stepping into an exciting new era with a vibrant brand refresh that manages to feel both modern and deeply rooted in tradition.
It’s called the “Fully Flavored to Be Savored” campaign, and trust us, it’s exactly what your taste buds ordered.
This campaign isn’t about tossing out the classics; it’s a full-throttle celebration of everything that made you fall in love with TacoTime in the first place – especially that world-famous, hand-rolled Crisp Burrito. You know the one: cooked to crispy, golden perfection, and loaded with unforgettable flavor.
The Secret Ingredient is Authenticity
In a quick-service world full of shortcuts, TacoTime is doubling down on what makes them truly distinctive: food made fresh every day with bold flavors.
“This campaign isn’t about changing who we are – it’s about celebrating what makes TacoTime truly special,” said Steve Evans, Senior Vice President of Marketing for Kahala Brands, TacoTime’s parent company. “The Fully Flavored to Be Savored campaign highlights TacoTime’s dedication to quality, freshness and flavor in a way that feels authentic, modern and true to our roots.”
TacoTime has always stood for quality. For over six decades, this QSR pioneer has built its reputation on real ingredients and scratch-made quality. This new campaign features an updated color palette, cool new typography, and fresh photography, but the heart of the message remains the same: TacoTime has always been about food that’s made right, made fresh, and made to be savored.
Today’s diners crave brands that feel honest and connected. With this campaign, TacoTime is proving that looking forward doesn’t mean forgetting your delicious roots. They are reintroducing themselves as a modern, customer-centered brand built on the trust, innovation, and flavor that simply stands apart.
So next time you roll up to the drive-thru, remember you’re getting more than just a quick meal – you’re getting decades of dedication, made fresh just for you.