Tag Archive | Chevys Fresh Mex Restaurants

Real Mex Announces Leadership Appointments

Real Mex Restaurants, the largest full service, casual dining Mexican restaurant chain in the United States, today announced the following appointments: Blake Barnett to Chief Financial Officer; Rio Gueli to Executive Vice President of Operations; Mark Bartholomay to Executive Vice President of Operations; Jared Dougherty to Senior Vice President of […]

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Real Mex Restaurants Names Charles ‘Charly’ Robinson President & CEO

Real Mex Restaurants, the nation’s largest full-service, casual dining Mexican restaurant chain operator, today named veteran restaurant executive Charles E. Robinson as President & CEO.  Robinson, who will also serve on the Real Mex board of directors, replaces interim CEO Christopher R. Thomas , who has served in the post […]

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Chevys Fresh Mex Announces Paul Martin Promotion and Kent Russell New Hire

Chevys Fresh Mex, a national border cantina-style Mexican restaurant chain, announces an expanded leadership team with the promotion of Paul Martin to vice president of operations and the hiring of Kent Russell for its director of marketing position. In his new role, Martin is responsible for building sales, running operations, […]

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Chevys Fresh Mex Introduces New Kids Menus, Fun Activities

Chevys Fresh Mex, a national border cantina-style Mexican restaurant chain, announced today the rollout of new kids menus featuring healthy, seasonal items that parents can feel good about and kids will crave. The menus, which debut on July 17, are compliant with the National Restaurant Association’s highly celebrated Kids LiveWellSM […]

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Chevys Fresh Mex Hosts National Tequila Day Fiesta and Specials

Chevys Fresh Mex, a national border cantina-style Mexican restaurant chain, will host a National Tequila Day Fiesta starting July 20 with special menu and drink offers leading up to National Tequila Day on July 24. This month Chevys is kicking off the celebration on July 20 by inviting guests to […]

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Chevys Fresh Mex Introduces Gluten-free Menu As Part Of Brand Revitalization

Chevys Fresh Mex, a national border cantina-style Mexican restaurant chain, announces a new gluten-free menu with entrees and a la carte items that cater to guests with gluten-related disorders. According to the National Institutes of Health (NIH), as many as one in 133 Americans have Celiac disease and gluten-related disorders […]

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Post-bankruptcy, Chevys Fresh Mex tries pilot project, lunch menu

Chevys Fresh Mex doesn’t want to be the same chain it was a few years ago, saddled as it was with poor food quality, a rotating roster of owners, a struggling service staff and an outdated brand. But its parent company, Cypress-based Real Mex Restaurants, exited Chapter 11 bankruptcy last […]

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Real Mex Restaurants Exits Chapter 11

Real Mex Restaurants (“Real Mex” or “the Company”) said the previously approved sale of the Company’s assets to a newly created entity associated with certain of the Company’s noteholders closed today, marking the Company’s exit from its Chapter 11 restructuring. The owners of the new entity include funds managed by […]

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Chevys, El Torito: Big makeovers coming

When Chef Pepe Lopez of El Torito walks into a restaurant dining room, guests often tell him: I wasn’t sure if you were real. That statement has become an unfortunate metaphor for the chain, founded more than 50 years ago in Southern California. Lopez, a brand ambassador whose images are […]

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