McDonald’s ‘Under Siege’ at Home and Abroad
McDonald’s Corp CEO Don Thompson sure could use a break. The head of the world’s biggest restaurant chain, who for…
Tag: McDonald’s USA
McDonald’s Could Be Liable for Labor Practices
McDonald’s is coming under intensifying pressure for labor practices at its U.S. restaurants. The National Labor Relations Board said Tuesday…
McDonald’s Unveils New Mission and Image for Brand Ambassador Ronald McDonald
Ronald McDonald, who represents the magic and happiness of the McDonald’s brand, is setting out on a global mission to…
McDonald’s USA Perks Up Breakfast With Free McCafe Coffee
Wake up and taste the free coffee! McCafe invites coffee drinkers across the U.S. to stop by their local participating…
McDonald’s Announces Chief Operating Officer Tim Fenton to Retire and Global Management Restructure
McDonald’s (NYSE: MCD) President and Chief Executive Officer Don Thompson recently announced that Chief Operating Officer Tim Fenton, 56, has…
McDonald’s Workers File Multiple Class-Action Lawsuits Alleging Widespread Wage Theft
Attorneys representing McDonald’s workers in California, Michigan and New York this week filed class action lawsuits in federal and state…
McDonald’s to expand ‘build your own burger’ trial
McDonald’s plans to expand a test this year that lets people order customized burgers. The world’s biggest hamburger chain began…
Chipotle: The One That Got Away From McDonald’s
The Corporate Hall of Shame is wallpapered with press releases from decades of regrettable mergers. It’s time to tack one…
McDonald’s Names Atif Rafiq Chief Digital Officer
McDonald’s Corporation (NYSE: MCD) announced today that digital executive Atif Rafiq will join the company in the newly-created global role…
McDonald’s Selling Steak for Breakfast in Menu Overhaul
McDonald’s Corp. is introducing a new “thick, juicy steak” for the morning crowd, Lisa McComb, a spokeswoman for the Oak…
11 Dramatic Changes McDonald’s Made This Year
McDonald’s has been the undisputed leader of fast food for years. But the brand fell on hard times this year…
McDonald’s: Breakfast or dinner after midnight?
Ronald McDonald is concocting a new way to lure folks in during the middle of the night: serve dinner and…
McDonald’s Kicks Off Summer With New McCafe Smoothie and Shake
McDonald’s is introducing two new McCafé offerings — Blueberry Pomegranate Smoothie and Dulce de Leche Shake — inviting customers to…
Restaurant Marketers Wake Up to $50B Breakfast Opportunity
McDonald’s is considering putting breakfast on the all-day menu, not long after Wendy’s earlier this year ended its national breakfast…
McDonald’s Adds New Egg White Delight McMuffin, Expanding Wholesome Breakfast Choices
McDonald’s is introducing the new Egg White Delight McMuffin, and the option of freshly grilled egg whites with white cheddar…
McDonald’s Names Steve Easterbrook Global Chief Brand Officer
McDonald’s Corporation (NYSE: MCD) announced that its board of directors has elected former McDonald’s executive Steve Easterbrook as executive vice president…
McDonald’s USA Evolves Menu With New Freshly Prepared Premium McWrap Sandwiches
McDonald’s introduces the new “Premium McWrap” in restaurants nationwide. The freshly prepared sandwich wraps are part of McDonald’s commitment to…
McDonald’s to Franchisees: Merry Christmas. Now Open Your Stores
When McDonald’s Corp. stunned analysts last week by posting U.S. sales growth in November after a drop the prior month,…
Will McDonald’s New President Push to Change Marketing?
McDonald’s new U.S. president, Jeff Stratton, scaled the Arches from crew member to global chief restaurant officer. So when he…
McDonald’s USA Kicks Off Multi-Year Deal With the National Football League (NFL)
Football fans have even more to celebrate this NFL season at McDonald’s, the new Official Restaurant Sponsor of the NFL.…
McDonald’s Announces Change in Leadership at McDonald’s USA
McDonald’s Corporation (NYSE: MCD) today announced that Jeff Stratton, currently Global Chief Restaurant Officer, will succeed Jan Fields as president…
McDonald’s USA Adding Calorie Counts To Menu Boards, Innovating With Recommended Food Groups, Publishes Nutrition Progress Report
McDonald’s USA President Jan Fields announced today that, starting next week, the company will list calorie information on restaurant and…
McDonald’s New U.S. Menu Platform Puts Calories Front And Center
This week McDonald’s USA is introducing “Favorites Under 400 Calories” – a new menu platform featuring existing popular food and…
McDonald’s USA Outlines 10-Year Plan for Ending Gestation Stall Use
Today McDonald’s USA (NYSE: MCD) shared its ten-year plan to work with its pork suppliers to phase out the use…