Posted on April 15, 2013.
Innovative Service Allows Smoothie Leader Franchisees to Implement Strategic Marketing Initiatives Today, the 108 franchisees of Los Angeles, CA-based Robeks Premium Fruit Smoothies began utilizing Silvercrest Advertising’s state-of-the-art Localized Media Automation Platform (LMAP) to create personalized, geo-targeted advertising tactics. Silvercrest’s proprietary LMAP is an intuitive, user-friendly system that enables Robeks’ […]
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Posted on May 9, 2012.
Panera Bread has chosen Cramer-Krasselt as its new creative agency following an agency review. “We are very pleased to move forward with Cramer-Krasselt,” said Michael Simon, Senior Vice President and Chief Marketing Officer, Panera Bread. “We believe evolving to a more elevated message that better captures Panera’s soul can build […]
Posted in News
Posted on March 7, 2012.
El Pollo Loco, Inc. announced today it has completed it’s agency review and selected Sausalito, CA-based Butler, Shine, Stern & Partners (BSSP) as its new advertising agency of record. BSSP will handle brand strategy and communication needs for the nation’s leading flame-grilled chicken chain, including the integration of all external, […]
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Posted on March 1, 2012.
Phoenix Marketing International announced a breakthrough advertising effectiveness measurement: The AdPi ® (Advertising Performance Indicator) Express scorecard, which delivers key strategic and communication insights in a quick-turn format. Restaurant brands now have the ability to test four finished television ads — theirs or their competitors — in 24 hours, with […]
Posted in News
