TGI Fridays Kicks Off #firsthappyhour with New Lunch Menu Items Featuring Fresh, Handcrafted Sandwich, Salad and Side Pairings Starting at $6.99. Convenient Mobile Payment App Lets Guests Close Out Checks Fast
It’s not just lunch, it’s the First Happy Hour of the Day, and Fridays is making it official by inviting guests to lunch better with new sandwich selections and a variety of freshly chopped salads starting at $6.99, and new fresh fruit teas and smoothies. Whether it’s a quick bite or a leisurely lunch, Fridays Mobile App allows guests to pay directly from their phone.
Focusing on fresh, craveable food at an affordable price, Fridays’ new lunch menu starts with appetizing selections including Garlic and Basil Bruschetta, a salad or soup. For $6.99, guests can pair their choice with delicious lunch-sized entrees including Corned Beef & Swiss Sliders, a ½ BLT & Avocado sandwich and other hand-stacked sandwiches. For $7.99 and $8.99, pairings include a ½ Rotisserie Chicken Sandwich on multigrain bread, Fridays Shrimp, a ½ French Dip made with Prime Rib roast beef and a Chipotle Yucatan Salad. These new menu items join Fridays’ fresh, handcrafted burgers and offer a tasty lineup that allows guests to lunch better.
Fridays’ four new drinks will help wash away the first part of the day and include two flavors of handcrafted Fresh Fruit Tea (Strawberry Passion and Tropical Raspberry) and two Fresh Fruit Smoothies (Triple Berry and Mango Passion).
The Fridays Mobile App helps guests make every minute count by letting them close out their check when they’re ready. Available now at the iTunes App Store or Google Play, the Fridays Mobile App lets guests open a tab and pay the bill right from their smart phone.
“By offering delicious new menu options at the right value, Fridays helps guests get more out of their lunch hour,” said Brian Gies, Senior Vice President, Chief Marketing Officer. “Combined with the convenience of our mobile payment app, guests are able to lunch better at our restaurants.”
To celebrate the launch of the new menu items, Fridays will use the #firsthappyhour Twitter hashtag to capture patrons making the crucial game time decision of where to spend their lunch hour.
Also in March, Fridays will offer appetizer and drink specials for Fat Tuesday, including $5 SoCo Hurricane and $5 Jack Daniels cocktails and appetizers every Tuesday of the month, and will be featuring Green Beer and Irish ‘Ritas in celebration of St. Patrick’s Day.