Layers of Flavors in Every Bite
Starting today in Church’s Chicken restaurants around the country, there will be a whole lot of noise going on as the QSR chain serves up its Spicier Spicy Chicken once again. The noise will be the sounds of Church’s guests reacting to the perfect balance of heat and flavor each and every time they take a bite of Church’s Spicier Spicy Chicken.
“The secret to our highly recognized Spicier Spicy Chicken is in the preparation that takes place long before our guests visit our restaurants,” said Steve Davis, Church’s Chief Concept Officer. “Not only do we marinate Church’s Spicier Spicy Chicken for twelve hours, we freshly prepare all our chicken in small batches from scratch to ensure that each guest receives hot, fresh, and Spicier Spicy Chicken all the time.”
Church’s Spicier Spicy Chicken is showcased in a new ad created by Church’s agency of record, Boulder-based Made, in both English and Spanish. Guests at a Church’s restaurant are captured in
mid-bite experiencing a passionate flavor sensation like no other feeling or taste that they have had before enjoying Church’s Spicier Spicy Chicken. The sounds convey in a fun and provocative way, the joy, passion and total satisfaction that Church’s guests have for its Spicier Spicy Chicken.
Now through June 22, 2014, at participating restaurants, Church’s guests can purchase a variety of offers including 10 Spicier Spicy Chicken pieces of legs and thighs or 10 Spicier Spicy Tender Strips® with prices starting at $7.99. Also available, 3 pieces of Spicier Spicy Chicken legs and thighs or 3 Tender Strips® with a Honey-Butter Biscuit starting at $2.69.
The perfect complement to Church’s Spicier Spicy Chicken – Church’s Lemonade or Sweet Tea, served in half-gallon jugs with prices starting at $1.99 and Church’s lemon pie, starting at 99 cents, available at participating restaurants.
Founded in San Antonio, TX in 1952 by George W. Church, Church’s Chicken is one of the largest quick service restaurant chicken chains in the world. Church’s specializes in Original and Spicy Chicken freshly prepared in small batches from scratch that are hand-battered and double-breaded,
Tender Strips, sandwiches, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. Church’s has more than 1700 locations in 25 countries and system-wide sales of more than $1 billion. Follow Church’s on Facebook at www.facebook.com/churchschicken and Twitter at www.twitter.com/churchschicken.
Based in Boulder, Colorado, Made is an advertising agency founded a year and a half ago by industry veterans Dave Schiff, Scott Prindle and John Kieselhorst. Made makes work that makes American jobs – strategically disruptive, creatively brilliant work – that hijacks, subverts or reinvents product categories, or better yet, creates new ones. Clients include Seventh Generation, New Belgium Brewing,
Copper Mountain and Repair.com. For more information, visit www.mademovement.com.