The recession whet wealthy Americans’ appetite for fast food, a habit that is sticking even as the U.S. economy embarks on a slow recovery.
A new American Express study found that “ultra-affluent” consumers boosted their fast-food spending by 24% in the second quarter, compared with the year-earlier period, while fast-food spending among the rest of U.S. consumers rose 8%.
Wealthy consumers increased their spending on fine dining, too, but not by as much, suggesting that although the economy has shown signs of improvement, the wealthy are trying to hold down costs in certain areas.
