In its latest push to establish itself as a purveyor of premium burgers, Wendy’s is testing a pretzel bun.
The Dublin, Ohio-based chain has started selling a bacon cheeseburger in select locations made with a slightly heartier, pretzel like bun. A spokesman for Wendy’s declined to confirm the tests or provide any details, such as its price or where it’s being sold. But the “Pretzel Bacon Cheeseburger” was being advertised as a limited-time offer at a Wendy’s in Miami with others posting pictures and talking about it on the social media site Twitter.
Wendy’s executives have already said they plan to use better breads in the year ahead as a relatively low-cost way to raise perceptions about the quality of its food. The reliance on bread comes amid rising costs for beef, which have pressured restaurant chains that are struggling to keep prices down to hold onto price-conscious diners. So Wendy’s is hoping distinct breads can help justify premium prices for some burgers.