Wetzel’s Pretzels is embracing the season of love with the introduction of two new limited-time menu offerings: Berry Sweet Bitz made with Nutella and Watermelon Strawberry Lemonade with Mango Boba. Available at participating locations from Feb. 2 through May 31, these additions bring a fruit-forward and indulgent twist to the brand’s iconic snack lineup.
Indulgent Flavors and Tropical Refreshments
The new Berry Sweet Bitz feature Wetzel’s signature fresh-baked, bite-sized pretzel bitz served warm and drizzled with both Nutella and strawberry sauce. This combination offers a sophisticated balance of rich cocoa-hazelnut flavor and a bright berry finish.
Complementing the new snack is the Watermelon Strawberry Lemonade with Mango Boba. This tropical beverage blends classic lemonade with fruity strawberry and watermelon notes, featuring mango boba to provide a unique texture and refreshing seasonal profile.
“These new items bring a sweeter side to our menu while still staying true to what guests love about Wetzel’s,” said Sarah Curtis, Head of Marketing at Wetzel’s Pretzels. “They’re perfect for sharing – or enjoying solo – as a sweet treat throughout the season.”
Exclusive Rewards Member Promotion
In honor of World Nutella Day, Wetzel’s is offering a special incentive for its loyal fans. From Feb. 2–5, Wetzel’s Rewards members can receive $1 off the new Berry Sweet Bitz by using the code BERRYSWEET within the Wetzel’s mobile app.
A Continued Focus on Innovation
This launch follows the success of previous limited-time favorites, such as Apple Cinnamon Bitz and Frozen Hot Chocolate. By consistently refreshing its menu with creative combinations, Wetzel’s Pretzels remains a leader in providing craveable, high-quality snacks for every season.
For more details on the new menu or to join the rewards program, visit Wetzels.com or download the Wetzel’s Pretzels app.