Whataburger is starting the new year with a focus on value, officially launching its new Whatadeal menu on Tuesday, Jan. 6. Designed to satisfy big cravings without breaking the bank, the menu features a selection of fan-favorite items priced at $3, $4, and $5.
The new lineup emphasizes made-to-order quality and hearty portions, ensuring that guests can enjoy a high-quality meal at an accessible price point.
The Whatadeal Lineup
The tiered pricing structure offers a variety of options for every appetite:
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$3 Big Ranch Wrap: A new, convenient handheld featuring a crispy premium Whatachick’n Strip, fresh vegetables, American cheese, and Creamy Buttermilk Ranch in a warm tortilla.
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$4 Whatachick’n Bites (5-piece): Tender, premium chicken bites with a crispy exterior, served hot and ready for dipping.
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$5 Bacon and Cheese Whataburger Jr.: A classic favorite featuring a 100% beef patty paired with crispy bacon and melted cheese.
For guests looking for a complete dining experience, any Whatadeal item can be turned into a full meal by adding small fries and a small drink for an additional $2.49.
Quality and Value Without Compromise
According to Whataburger Senior Vice President and CMO Scott Hudler, the initiative is about maintaining the brand’s high standards while responding to the needs of the consumer.
“We’ve always believed that good, fresh food should be easy to enjoy and easy on the wallet,” Hudler said. “The Whatadeal menu is our way of giving fans more of what they love at prices that make it easy to come hungry and leave full.”
Availability and Rewards
The Whatadeal menu is available for a limited time at participating locations. Guests can take advantage of these deals 24/7 through the drive-thru, online ordering, or the Whataburger App.
As an added incentive, new app users who create an account will automatically earn a free Whataburger and can begin accumulating points toward their favorite menu items. For more information on local participation and menu details, guests can visit Whataburger.com.