Burger King to Offer Signature Cinnabon Item at Participating BK Restaurants

Cinnabon, Inc. and Burger King Corp. today announced that Minibon rolls will be served at more than 7,000 Burger King restaurants throughout the United States. The Minibonroll is currently being served in several markets, including Charlotte, Chicago, Miami, New Jersey and New York, and will expand regionally over the summer. The national rollout will be complete by September.

Served in Cinnabon bakeries since 1987, the Minibon roll is a smaller version of the Cinnabonclassic roll, featuring the same Makara cinnamon and signature cream cheese frosting that is served in Cinnabon bakeries today.

“Our growth strategy over the next several years is aggressive and includes growth in franchising as well as licensing in other channels,” said Kat Cole, president of Cinnabon. “Our guests throughout the U.S. want to be able to treat themselves to our products, and serving our products in Burger King restaurants helps us serve those fans. We’re excited to have the opportunity to celebrate the Minibonroll’s 25th birthday by expanding its availability across the country.”

“At Burger King we are constantly enhancing our menu to provide more great-tasting options for our guests and we are thrilled to offer Cinnabon Minibon rolls to our restaurant guests,” said Alex Macedo, senior vice president, North America marketing, Burger King Corp. “From a tasty breakfast treat to an afternoon snack, the Minibonroll is a best-in-class product that fits in well with our newly expanded menu and will provide our guests with yet another reason to come in to their local Burger King restaurant.”

The suggested retail value of the Minibon roll is $1.79-$1.99.