The Midwest’s favorite burrito brand partners with marketing champs to accelerate franchise growth
Hot Head Burritos, the popular fast-casual concept known for its fresh, bold flavors and customizable burritos, bowls and tacos, has named Champion as its agency of record for public relations and brand growth strategy. The partnership is a strategic move in Hot Head’s plans to accelerate growth and attract qualified franchisee candidates.
Champion will spearhead brand strategy and PR designed to drive awareness, amplify brand announcements and spotlight franchising opportunities. With a focus on storytelling and media outreach, the agency will position Hot Head for continued growth in new and existing markets.
“As Hot Head Burritos continues to expand, finding the right partner to elevate our franchise development efforts was a top priority,” said Kelly Gray, co-owner and vice president of Hot Head Burritos. “Champion has a proven track record in franchise PR and a sharp understanding of how to tell compelling stories that resonate with growth-minded entrepreneurs. They are the ideal team to help us reach the next generation of Hot Head Burritos franchisees.”
Hot Head Burritos was founded in Dayton, Ohio, in 2007 and now has more than 80 locations across eight states, with several new restaurant openings in development. The brand’s strong unit economics and crave-worthy menu have contributed to a growing national footprint and increased interest from franchisees. Champion joins Hot Head’s marketing roster alongside Nagel Advertising, which serves as the brand’s agency of record for advertising.
“Hot Head Burritos is a bold, fast-growing brand with a clear vision and an impressive story to tell,” said Ladd Biro, founder and principal of Champion. “We’re proud to be named Hot Head’s PR agency of record and look forward to supporting its franchise growth and deepening engagement with customers across its growing footprint.”
One of the nation’s leading PR and digital media agencies, Champion has built a reputation for supporting high-profile restaurant and franchise concepts. With a stellar roster of more than 75 clients, including Raising Cane’s Chicken Fingers, SPB Hospitality, Twin Peaks, Golden Corral, Tide Cleaners and Western Son Vodka, Champion will celebrate its 23rd anniversary in 2025 with a continued focus on elevating brands across multiple industries.
For more information on franchising opportunities or to stay up to date on new store openings, visit HotHeadFranchising.com.
Hot Head Burritos launched in Dayton, Ohio, in 2007 and has since expanded to 86 locations across eight states. Known for its bold flavors and variety, Hot Head offers a diverse menu of burritos, bowls, tacos, nachos, quesadillas and salsas – featuring 16 signature sauces ranging from Mild to Wild. With gluten-free, vegetarian and allergy-friendly options, there’s something for everyone to enjoy. Select locations also serve beer and margaritas. Committed to delivering exceptional customer service, Hot Head fosters a supportive workplace where team members can grow personally and professionally. The brand remains actively involved in the communities it serves through local fundraisers, donations and sponsorships. To learn more and stay updated on what’s next, visit HotHeadBurritos.com and follow us on Facebook, X and Instagram.