Taco Bell Growth Plan Poses Challenges

Taco Bell turned in unexpectedly strong sales in 2012, but delivering a second consecutive year of restaurant sales growth will be a difficult task for the No. 1 Mexican fast-food chain.

Taco Bell’s two-track strategy – cheap Doritos tacos for hungry young men and the slightly pricier and higher-quality Cantina Bell menu for more mature audiences – helped it outperform the industry in an otherwise tough year.

But maintaining that momentum could be a challenge for the chain, which has had a multiyear streak of uneven results.

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