Food Tech Launches Legacy Brand Reboot via Host Kitchen Partners
Franklin Junction, the innovative growth platform for restaurants navigating the age of digital ordering and delivery, today announced a national partnership with quick-service seafood restaurant Arthur Treacher’s. Founded in 1969, Arthur Treacher’s makes the leap to “growth brand” through its partnership with Franklin Junction and its Host Kitchen network.
Launched in 2020, Franklin Junction matches Host Kitchens – existing restaurants with the capacity to add a variety of delivery-only menus – with established growth brands interested in low-capital expansion to new markets through delivery-only presence. Following the success of sister brands Nathan’s Famous and Wings of New York on the platform, Arthur Treacher’s will open with its first Franklin Junction Host Kitchen in Baltimore this month, with a target of 100 new locations by the end of the year.
“We are thrilled to be a part of this new chapter in Arthur Treacher’s brand story,” said Rishi Nigam, CEO of Franklin Junction. “Given increased demand for delivery nationwide and a favorable landscape for seafood within the sector, we are excited to help Arthur Treacher’s expand through our Host Kitchen partners, bringing exciting new menus to new customers and loyalists alike.”
The reboot will include new menus featuring the brand’s Fish n’ Chips in sandwiches and platters, Seafood favorites, Shrimp and popular Boom Boom Fries as well as new hand-dipped fried chicken sandwiches.
“We’ve received an overwhelming response from fans regarding the rebirth of Arthur Treacher’s, so many have such fond memories as kids and adults,” states James Walker, Senior Vice President of Arthur Treacher’s parent brand, Nathan’s Famous Restaurants. “Franklin Junction is the first major player to show the same passion for the brand, and we are excited they have joined us in the relaunch of Arthur Treacher’s. Through this partnership, so many of the fans we have heard from will have the opportunity to once again enjoy this classic seafood menu.”
The highly flexible Franklin Junction Host Kitchen model can be used within a wide range of businesses, including restaurants, hotels, grocery and convenience stores, as well as non-traditional retail locations such as airports, convention centers, universities, and sporting venues.
To find out more about Franklin Junction, visit https://www.franklinjunction.com.